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Try your first month of Itch Flea for FREE! (just £2.99 P&P)
Flea treatment for dogs and cats Flea treatment for dogs and cats Flea treatment for dogs and cats

Long live Bailey!

Our personalised subscriptions are the simplest way to keep your pet happy, healthy and always full of beans (not literally though, imagine the guffs!).

  • Exclusive savings & rewards
  • FREE video vet access, 24/7*
  • Never forget with helpful reminders
  • Discounts on pet insurance for Itch Flea subscribers
Flea treatment for dogs and cats
Excellent 4.4 Stars 25,000+ reviews on

Why Subscribe?

Vet Advice
24/7, unlimited expert advice from UK-registered vets with Itch Video Vet (worth £90pa).
Subscribe &
Great savings on your pet wellness essentials, plus FREE delivery on every order.
Never Forget
Expert quality pet care tailored to your pet’s needs, delivered exactly when you need it.

How it works


Tell us about your pet

Answer a few short questions about your best buds, we’re all ears!

Where science meets love

We’ll then make perfectly personalised recommendations, tailored to your pet’s unique needs.

Calm and in control

Delivered to your door, for free, exactly when you need it. You never run out and they never miss a treatment.

Trusted by thousands of whiskers

Vet Approved

Zoe the Vet

We work with vets and pet-loving experts to create products and care services that keep our furry friends bright-eyed, bushy-tailed and at their most awesome selves.

"We all want to do what’s best for our pets, and to help them lead healthy, happy lives. That’s why I love Itch – it’s a one stop shop for everything pet wellness. And you get the added convenience of having products delivered straight to your door, for free."

Zoe Costigan, our in-house vet
BVSc BSc(hons) Cert AVP MRCVS

Zoe the Vet Zoe the Vet

Check out the full Itch range...

Parasite protection, backed by science

Gold standard flea and wormer treatments from only £3.50. Get your first month of Itch Flea for FREE*.
*Just £2.99 P&P

Complete nutrition for complete legends

Pet approved deliciousness from £16. Get 50% off your first box.

Wellbeing treats for your sweet

Choose from five different varieties: Itch Dental, Itch Calming, Itch Skin & Coat, Itch Urinary & Itch Hairball.

Health supplements for super pets

To help your pet stay in tip-top condition, add health supplements that match your pet’s unique needs.