Free delivery on all subscription orders

Nutritious Pet Food

Tailored nutrition for cats and dogs, delivered to your door for free, exactly when you need it.

Vet approved
Star rating

Based on 25,000+ product and service reviews

Dog

Clean Bowls

Chicken with Rice for Adult Dogs, less than 10kg

50% off first bag
From £16 £8
Dog

Clean Bowls

Chicken with Rice for Adult Dogs, more than 10kg

Itch Clean Bowls, Chicken with Rice for adult dogs, image of food bag 50% off first bag
From £38 £19
Dog

Clean Bowls

Salmon with Sweet Potato, Grain Free for Adult Dogs, less than 10kg

50% off first bag
From £18 £9
Dog

Clean Bowls

Salmon with Sweet Potato, Grain Free for for Adult Dogs, more than 10kg

Itch Clean Bowls, Salmon with Sweet Potato for Adult Dogs, image of food bag with kibble 50% off first bag
From £40 £20
Cat

Clean Bowls

Chicken with Fish & Rice for Cats

Itch Clean Bowls, Chicken with Fish & Rice for Adult Cats, image of food bag 50% off first bag
From £18 £9
Cat

Clean Bowls

Chicken and Salmon, Grain Free for Cats

Itch Clean Bowls, Chicken and Salmon for Adult Cats, image of food bag 50% off first bag
From £20 £10

3 simple steps

How it works

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Tell us about your pet

Answer a few short questions about your best bud. We’re all ears!

Itch - How it works - Step 2 icon

We’ll make tailored recommendations

We’ll then recommend the best recipe based on their habits and dietary requirements.

Step 3 icon

Delivered to your door

Your Clean Bowls delivery will be perfectly timed based on your pet's unique needs (age, weight and activity level).

Complete nutrition for complete legends

  • WHY IT MIGHT BE TIME TO CHANGE YOUR PET’S FOOD

    There are a few reasons why you might need to consider changing your pet’s diet, including:

    • Improving the quality - perhaps you've come to the realisation your pet’s diet could be improved by switching to a more nutritious pet food!

    • Age - it's important to feed your pet the right nutrition for their life stage to make sure they're getting all the goodness they need to stay happy and healthy

    • Weight - if your pet needs to lose a few pounds, you might need to consider reducing their portion size or switching to a diet-friendly formula.

    • Level of activity - just like with us humans, if your pet’s activity levels increase or decrease, this will have a knock-on effect on their weight. 

    • Health conditions/allergies - Our pets can develop food sensitivities and allergies too. If their diet disagrees with them, you might notice side-effects such as itchy skin, vomiting, diarrhoea or excessive trumps. If you notice any of these signs, speak to your vet and let them know what food your pet is currently on so they can advise if they need to switch.

  • KEY NUTRIENTS TO LOOK OUT FOR IN YOUR PET’S DIET

    Carbohydrates
    Carbohydrates are broken down into glucose which provides the energy our pet’s bodies and brains need to function. The 3 types of carbohydrates found in food are sugar, starch and fibre.

    Protein 
    Protein is an essential nutrient which is needed to support the building and repairing of our pet’s muscle, bone, skin, hair (and almost any other body tissue)! It's also beneficial for their immune system and provides an excellent energy source - great fuel for zoomies.

    Fats
    Fat is the main stored source of energy in our pet’s bodies. Fats form an essential part of a balanced diet. Some vitamins (A, D, E and K) can't be absorbed without fat (you may have heard them being referred to as fat-soluble vitamins). 

    Vitamins and Minerals
    They may only be needed in tiny quantities, but vitamins are essential for staying healthy - for us as well as our pets! Minerals are elements needed by our pet’s bodies to develop and function normally. 

  • BENEFITS OF DRY KIBBLE

    Some of the reported benefits of dry kibble include:

    • Reduced dental plaque

    • Healthier gums

    • Easier to store

    • Typically longer expiry date when compared to wet food

    With a high quality dry kibble, you don’t have to compromise on taste and nutrition. That’s what’s going to get those tails wagging and pusses purring, afterall! Our Clean Bowls dry food recipes are made in state-of-the-art kitchens using Freshtrusion - a technique guaranteed to retain freshness and nutritional goodness. 

  • MADE IN THE UK WITH ETHICALLY & SUSTAINABLY SOURCED INGREDIENTS

    Our expert pet nutritionists hand pick the same nutritious, responsibly sourced ingredients you’d find in your kitchen, but designed for the unique needs of your pet. No more blaming your farts on them! 

vet approved!

When it comes to feeding your pets it is important they get a well-balanced and nutritious diet tailored to their needs. The Clean Bowls recipes are wonderful all-rounders that help you keep your furry mates at their most fabulous selves!

Itch Homepage - Vet image

Zoe Costigan In-house vet

BVSc BSc(hons) Cert AVP MRCVS

FAQs

  • WHEN CAN I EXPECT MY DELIVERY?

    Your first order will be delivered with Evri's 24-hour service. All following orders will be perfectly timed based on your pet’s unique needs (age, weight and activity level).

  • HOW SHOULD I SWITCH MY PET FROM ONE FOOD TO ANOTHER?

    Follow these steps to switch your pet from one type of food to another - with minimal risk of upset tums in the process.

    Days 1-2: Feed your pet 25% new food mixed in with 75% of their previous food.
    Days 3-5: Feed your pet a 50/50 mix of new and old food.
    Days 5-7: Nearly there! Feed your pet 75% new food with 25% of their previous food.
    Day 8: If there haven't been any upset tums or other side effects since you started your pet’s diet change, feel free to complete the transition and feed them exclusively on their new food.

  • IS YOUR PACKAGING RECYCLABLE?

    We want to do our very best for the planet we share with our furry sidekicks. One way we can make a difference (and help you make a difference, too) is by keeping sustainability top of mind when it comes to the way we package our products. If there’s a way to make our packaging even greener, you can bet we’re on a mission to sniff it out…

    Clean Bowls comes in 100% commercially compostable bags, delivered in a fully recyclable cardboard outer box. The scoop can be disposed of in your home recycling bin. 

  • WHAT IS SAT-ITCH-FACTION GUARANTEE?

    After giving your furry friend a taste test, we're pawsitive it'll be clean bowls all-round. So confident in fact, we'll refund you if your pet turns their nose up at it. That’s our sat-itch-faction guarantee! After 28 days, you’ll have a week to get your money back. T&Cs apply

  • HOW DOES A CLEAN BOWLS SUBSCRIPTION WORK?

    Subscribe to your personalised food plan and we’ll make tailored recommendations based on your pet’s unique needs. Your first delivery will be sent with Evri's 24hr service, while all future deliveries will be perfectly timed based on your pet’s age, weight and activity level. Changing delivery frequency or amending your order is quick and easy to do - simply head over to your account page and make any required updates. 

  • WHY DO I NEED A SUBSCRIPTION?

    Our personalised subscription plans are the simplest way to keep your pet happy, healthy and always full of beans (not literally though, imagine the guffs!). But that's not all, you'll also get a wide range of wonderful benefits. Let's dig in.

    Free vet advice
    Yep, you read that right. 24/7, unlimited expert advice from UK-registered vets with Itch Video Vet* (worth £90/year).

    Exclusive savings 
    Great savings on your pet wellness essentials, plus free delivery on every order.

    Never forget with helpful reminders
    Expert quality pet care tailored to your pet’s needs, delivered exactly when you need it.

    Discounts on pet insurance
    Itch Flea subscribers save up to 17% on pet insurance with Itch Insure. Because healthy pets take less trips to the vets.

  • CAN I PAUSE OR CANCEL MY SUBSCRIPTION?

    Absolutely! With an Itch subscription, you’re in complete control. You can move your delivery date forwards or backwards to a day that suits you best. We also make it easy for you to pause your subscription or cancel altogether, should you so wish.   

  • HOW DO I CHANGE DELIVERY DATE?

    Once you’ve subscribed, you’ll be able to access your account page on our website. With the click of a button, you can swap your delivery date for a more convenient time. 

Got a question?

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