It started with an Itch...

Convenient and fuss-free, Itch was created to make it quick and easy for pet parents to keep their pets happy and flea, tick and worm-free.

After forgetting to de flea Scooby, Jonny made it his mission to never forget to protect his dog, again. And to help other pet parents never forget too. That's how Itch was built. From one pet parent to another.

Protecting your pet shouldn't be a faff. Itch flea and worm treatments make it quick and easy for pet parents to keep their pets happy and their homes flea, tick and worm-free. A perfectly tailored dose suited to your pet's weight and lifestyle, with personalisation on every Itch pack so there are no mixed-up treatments. No mistakes. Just safe and effective treatment, every time.

Jonny Gould and Scooby

CEO and Founder

Our source of inspiration, the starting point of all ideas, visionary of the pet space. Dynamic, daring and always asking ‘what’s next?’. We're talking about Scooby, obviously. Jonny’s pretty cool too.

Adam Gould

Founder

Working tirelessly to turn the vision into a reality, Adam leads the team with strategy, passion and warmth. A natural dealmaker, with a background in law, Adam heads up Itch investment, finance and key stakeholders.

Dr Zoe Costigan and Clifford

Head Vet at Itch

Zoe is our Head Vet here at Itch and leads our expert Vet Team of professionally qualified flea fanatics. A passionate and dedicated advocate for pets, Zoe ensures the Itch range is vet approved, scientifically proven and treats the issues she sees most often in her vet practice.

Meet our experts

Got a question?

Find out more about our expert Vet Team here as many of us write articles for our pet wellness blog.

Click to see Itch licensing and accreditations for our Vet Team and full vet-approved range of flea and worming treatments.

See what it's all about

✔ Monthly subscription ✔ Tailored dose for all breeds and sizes ✔ Delivered free when you need it, so you never forget

✔ Personalised to your pet ✔ Scientifically-proven ingredients ✔ Change, amend, cancel anytime

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It started with an Itch...

“We love our dogs Scooby and Coco, I’ve spent many years working in the pet care business and we still forgot to flea and worm them!”