Cookie Policy

  1. Use of cookies by Itch Petcare Limited

    This Cookie Policy explains how Itch Petcare Limited ("Company," "we," "us," and "our") uses cookies and similar technologies to recognise you when you visit our website at ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

    In some cases, we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

    Our website uses several cookies for several reasons. We explain these in this policy. Before we can use some - but not all - of these cookies, we need your consent.

    You may alter your consent preferences - including to withdraw consent to non-essential cookies which you have previously given - at any time. Any selections you make will be automatically saved.

  2. What are cookies?

    Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

    Cookies set by the website owner (in this case, Itch Petcare Limited) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and when it visits certain other websites.

    The specific types of first and third-party cookies served through our website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Websites you visit).

  3. Why do we use cookies?

    We use first and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

  4. How can I manage cookies?

    There are various ways that you can manage your cookie preferences, but to use some parts of our Website you will need to allow certain essential or functional cookies. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

    When you access our Website, we will ask you to provide consent for our use of non-essential cookies. We may repeat this request on subsequent visits to our Website, for example if you delete cookies from your browser or we need to request new consents from you. When we seek your consent, you will either be able to provide consent for all non-essential cookies that we would like to use, or you can tailor your cookie preferences (provide consent for some but not all non-essential cookies) using our Cookie Consent Manager.

  5. Cookie consent manager on our site

    You have the right to decide whether to accept or reject cookies. You can change your cookie preferences at any time and exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

    The Cookie Consent Manager can be found in the notification banner and on our website. You may also click here

  6. Use your browser settings and other tools

    Alternatively, all recent versions of popular browsers give you a level of control over cookies. You can set your browser to accept or reject all, or certain, cookies.

    To find out more about cookies, including how to see what cookies have been set, visit or

    As how you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:




    To find information relating to other browsers, visit the browser developer's website.

    If you use your browser settings to block all cookies, which would include blocking our 'basic performance'/ essential cookies, you may not be able to access all or parts of our Website.

    Further, if you do not want to be tracked by Google Analytics, you can install the Google Analytics opt-out browser add-on (but this will only work on certain browsers). For further information on Google Analytics and its use of cookies, please consult the Google Analytics Cookie Notice, which you can find on Google’s website.

  7. Cookies set by third parties

    'Third-party cookies' are cookies set by a domain other than the one that you are visiting. When you visit our website, third-party organisations may place cookies on your browser, even if you are not a logged-in member of those organisations. This is because third party cookies do not require you to actively engage with the third-party's content or visit their site, just load a page on which the third-party's technology sits. The providers of these technologies may deploy cookies to your browser when you visit the pages on our site where we are using their technologies.

    These cookies may inform the third-party organisations about your visit to our site which may be used by those organisations to deliver targeted messages and advertising to you. In all cases, we do not set these cookies and we have no access to the information that they gather. Such cookies are subject to the third-party organisations' own cookie policies.

  8. What about other tracking technologies, like web beacons?

    Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognise when someone has visited our website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

  9. How often will you update this Cookie Policy?

    We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

    The date at the bottom of this Cookie Policy indicates when it was last updated.

  10. Where can I get further information?

    If you have any questions about our use of cookies or other technologies, please email us at [email protected] or by post to:

    Itch Petcare Limited
    Unit 7 Maple Park
    Lowfields Avenue
    Lower Wortley
    West Yorkshire
    LS12 6HH
    United Kingdom

    Phone: (+44) 20 3370 0905

    Please also visit our Privacy Policy, which explains how we collect your personal information, what we do with it and your rights in respect of it.

    For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies:

  11. Cookies In Use

    Essential Cookies

    These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas. We do not require your consent to use these cookies. It includes storing your consent choices so that we don’t have to ask each time. They include:



    Expires In


    User Authentication to ensure data privacy.

    90 days


    Uniquely identify the users session when sending requests



    This is an anti-forgery cookie used for preventing cross site request forgery attacks.



    Used by stripe to identify site and user to prevent fraud

    1 hour


    Used by stripe to identify site and user to prevent fraud

    1 year


    Cloudflare sets this cookie to identify trusted web traffic.



    Amazon Web Services set this cookie for load balancing.

    7 Days


    Used to record the users response to the cookie policy

    18 Months

  12. Functional & Performance Cookies

    These cookies are used to enhance the performance and functionality of our websites but are nonessential to their use. They are also used to ensure our site works properly on the devices and technologies that our visitors are using. However, without these cookies, certain functionality (like videos) may become unavailable.



    Expires In


    Used to enhance performance of the site on browsers that support webp image format



    Used to reference in progress basket orders between a user’s sessions

    30 Days


    AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.

    7 Days

    Marketing & Analytics Cookies

    These cookies collect information that can help us understand how our websites are being used and are used for statistical analysis purposes. This information can also be used to measure effectiveness in our marketing (including digital advertising) campaigns or to curate a personalised site experience for you. These cookies can also be used to make messages more relevant to you, ensuring they are displayed properly and ensure they are not continuously repeated. They will also use information captured around interests to ensure relevance. The information is ultimately used to inform improvements and adaptions to better meet your needs when using our Website.



    Expires In


    Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report.

    1 Year 1 Month 4 Days


    Google Analytics sets this cookie to store and count page views.

    1 Year 1 Month 4 Days


    Microsoft Clarity set this cookie to store information about how visitors interact with the website.

    1 Year


    Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website.

    1 Year


    Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.



    Bing Ads sets this cookie to engage with a user that has previously visited the website.

    1 Day


    Bing Ads sets this cookie to engage with a user that has previously visited the website.

    1 Year 24 Days


    Bing sets this cookie to recognise unique web browsers visiting Microsoft sites.

    1 Year 24 Days


    Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.

    3 Months


    Pinterest set this cookie to group actions for users who cannot be identified.

    1 Year

Last updated: 27th February 2024