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Based on 25,000+ product and service reviews

"Absolutely fantastic service and great products. Really happy"

3 simple steps

How it works

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Tell us about your pet

Answer a few short questions about your best buds, we’re all ears!

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Where science meets love

We’ll then recommend a personalised pet wellness plan, tailored to your pet’s unique needs. 

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Calm and in control

Delivered to your door, for free, exactly when you need it. We’ll also be by your side for your pet’s life with personalised expert advice. 

Build a plan for great benefits

vet approved!

Itch’s tailored plans can help pets of all shapes and sizes go on to lead healthier, happier, longer lives.

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Zoe Costigan In-house vet

BVSc BSc(hons) Cert AVP MRCVS

Personalised plans for every furball

Join our furry community of Itch pets