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Vet Approved Poo Poo
Vet Approved


The essentials for the stinky realities of pet parenting

Itch Video Vet Free 24/7 Video Vet access
Excellent 4.4 Stars 25,000+ reviews on

Pick of the Litter Cat Litter

From £14.99
Never forget with perfectly timed deliveries

How it works


Tell us about your pet

Answer a few short questions about your best buds, we’re all ears!

Where science meets love

We’ll then make perfectly personalised recommendations, tailored to your pet’s unique needs.

Calm and in control

Delivered to your door, for free, exactly when you need it. You never run out and they never miss a treatment.

Vet Approved

Zoe the Vet

Zoe Costigan, in-house vet at
BVSc BSc(hons) Cert AVP MRCVS

"Itch's bespoke packs help pets of all shapes and sizes go on to lead healthier, happier, longer lives."

Zoe the Vet