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Wellbeing benefits

Say hello to big, bright smiles. Our toothpaste does the lot: from cleaning teeth and protecting gums, to getting rid of the bacteria that causes whiffy pet breath.

Easy-peasy, pet teeth cleaning. Either brush the toothpaste in with our handy free finger toothbrush (don’t lend them yours, whatever you do), or apply directly (watch your fingers).

 So fresh and so clean for excellent oral health and no more nasty niffs.

Itch Dental Toothpaste, Toothpaste for cats and dogs, image of dog using finger dental brush

For big, bright smiles

  • INGREDIENTS

    Enzyme complex: Amylase, Clucose Oxidase, Potassium Thiocyanate, Lactoferrine, Lactoperoxydase, Lysozyme, Superoxide Dismutase. Mild Abrasives, Non Ionic Surfactant, Flavourings.

  • SUBSCRIPTION FREQUENCY

    Cats & Small Dogs (2-10kg) - Every 4 months
    Medium Dogs (20-30kg) - Every 2 months
    Large and XL Dogs (30kg+) - Every month

  • THE IMPORTANCE OF PET ORAL HEALTH

    Our pets explore so much of their worlds through their mouths. Whether they're tucking into din-dins or nibbling something they shouldn't, giving them a helping hand along the way with a dog or cat toothpaste will help to keep their teeth and gums in great condition.

    After all, dental disease is the most common health condition in cats* and 85 % of dogs have dental problems by the age of three.** This can be painful for them, not to mention painful for you when the vet bill lands! And it’s so easily preventable, too.

    So what should your pet's mouth look like when it's healthy? Well, for starters, their breath shouldn't knock your socks off! Their teeth should be clean in appearance without any tartar build up (plaque which has hardened on their teeth). This can look yellow or brown.  

    If you have any concerns about your pet’s pearly whites, don’t hesitate to speak to your vet.


    *Cats.org.uk (2021)
    Cats Report UK.
    ** PFMA (Pet Food Manufacturer’s Association) (2015).
    Dental Health in Dogs.

  • HOW TO TELL IF YOUR PET HAS DENTAL ISSUES

    If your pet has dental issues, you might notice the following symptoms:

    • Halitosis (bad breath)

    • Buildup of plaque and tartar

    • Red, inflamed or bleeding gums

    • Pain or difficulty eating i.e. chewing on one side of the mouth.

    • Weight loss

    • Wobbly, broken or missing teeth

    • Excessive drooling

    • Preferring soft food 

    Just like with us humans, dental issues can be very painful so if you notice any of these symptoms in your dog or cat, follow up with your vet right away. 

  • HOW CAN TEETH CLEANING BENEFIT MY PET?

    Keeping your pet’s teeth clean is a great first step in helping to reduce their risk of dental trouble, including possible infection. Here are some of the benefits of dog and cat teeth cleaning:

    • Reduces the buildup of plaque and tartar

    • Reduces the risk of gingivitis and gum disease

    • Freshens their breath

    • Gives you a good opportunity to identify issues at an earlier stage i.e. cracked or missing teeth

    • Proactively taking care of your pet’s teeth could save you money on dental treatment in the future

3 simple steps

How it works

Itch - How it works - Step 1 icon

Tell us about your pet

Answer a few short questions about your best bud. We’re all ears!

Itch - How it works - Step 2 icon

We’ll make tailored recommendations

We’ll then recommend the best frequency based on their unique needs.

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Delivered to your door

Their monthly dose of wellness will be delivered to your door, for free, exactly when you need it.

vet approved!

Itch Dental Toothpaste is specifically formulated to reduce plaque on the spot. It also remains active after brushing to continually remove dental plaque, defend against bacteria, and prevent dental disease.

Itch Homepage - Vet image

Zoe Costigan In-house vet

BVSc BSc(hons) Cert AVP MRCVS

FAQs

  • DO I NEED TO USE A PET-SPECIFIC TOOTHPASTE?

    Yes, this is very important. There are ingredients included in human toothpaste which makes it toxic to our pets.

  • WHAT’S THE BEST WAY TO BRUSH MY PET’S TEETH?

    From a young age, it’s a good idea to get your furry friend used to you having a look at and touching their mouth. This way, they’ll be a star patient if the vet ever needs to look in their mouth. It’s also useful for retrieving something they may be trying to eat (if it’s something they definitely shouldn’t be eating). As well as all these benefits, it can make the introduction of toothbrushing feel like a walk in the park!

    You can start by applying Itch Dental Toothpaste to your finger and letting them lick it off, working up to applying it to their teeth directly. Try starting with their front teeth first. It may be the case that you only do a couple of teeth on their first go. And that’s absolutely fine! Once you get into the routine of toothbrushing, it will become easier and easier, trust us.

  • CAN I START BRUSHING MY PET’S TEETH LATER IN LIFE?

    Absolutely! There’s no time like the present and your pet will still be able to reap the benefits. 

    The way you introduce toothbrushing to an older pet is the same as a puppy or kitten. Ease them in gradually. Start by putting some of their Itch Dental Toothpaste on your finger and letting them lick it off. Then slowly build up to applying it directly to their teeth. Start with their front teeth and work up to applying to their back teeth.

    Take all the time you need and pay attention to your pet’s body language. If they’re giving off the vibes they’d like to take a break, let them take five! Lots of praise and positive reinforcement can go a long way. Why not end your dog or cat’s toothbrushing sesh with a tasty dental treat?  

  • HOW OFTEN SHOULD I BRUSH MY PET’S TEETH?

    We recommend brushing your pet’s teeth on a daily basis using a pea-sized amount of toothpaste.

  • DO I NEED TO USE A TOOTHBRUSH WHEN BRUSHING MY PET’S TEETH?

    We provide a handy silicone finger brush with Itch Dental Toothpaste to help you get into all the nooks and crevices. These have fine silicone bristles so you don’t have to worry about causing any “ouch” moments when brushing. 

    If your pet responds better to having their teeth cleaned when you use your finger instead, that’s absolutely fine! The enzymes will still be working their magic when the paste is applied to your pet’s teeth. You can either use a glove or if you go au naturel, just make sure you give your hands a really thorough, soapy wash and good rinse before and after!

    The way you introduce toothbrushing to an older pet is the same as a puppy or kitten. Ease them in gradually. Start by putting some of their Itch Dental Toothpaste on your finger and letting them lick it off. Then slowly build up to applying it directly to their teeth. Start with their front teeth and work up to applying to their back teeth.

  • IS YOUR PACKAGING RECYCLABLE?

    Itch Dental Toothpaste comes in a recyclable box which can be disposed of in your home recycling bin. The aluminium tubes and finger brushes are fully recyclable. However, the plastic lid on the toothpaste tube can’t currently be recycled (we’re working on it though).  

    Your goodies will arrive either in a cardboard box which can be recycled at home and is made of recycled materials or our brand-new mailer bags which are made from Low Density Polyethylene (LDPE) and contain recycled materials. They’re fully recyclable, waterproof, strong, and of course – still personalised! 

    Our new bags are much smaller in size and weight than the cardboard boxes which means that we can fit more packages in our courier’s lorries. This means they have a more efficient  journey to your doorstep, reducing our carbon footprint as well as consumer waste. You can recycle them at your local supermarket - find your nearest here

  • WHAT ARE THE BENEFITS OF BUILDING A PET WELLNESS PLAN?

    Our pet wellness plans are tailored to your pet’s unique needs! After answering a few short questions about your pet, we’ll be able to recommend a personalised plan packed full of vet-approved products to keep your furry friend in tip-top shape.

Got a question?

FIRE AWAY

Oh no, who left all these *lovely* reviews here… !?