HEALTHY TREATS, DELIVERED THROUGH YOUR LETTERBOX FOR FREE.

Wellbeing benefits

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With Cereal fibre and oil that help unwanted hairballs move along

Itch Furball treats, treats to breakdown hairballs for cats - Prebiotics for digestion icon

 Prebiotics to help digestion

Itch Furball treats, treats to breakdown hairballs for cats - Omega 3 icon

Omega 3 & 6 for healthy skin and fabulous fur

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Added vitamins and minerals to support happy, healthy cats

Made with powerful, scientifically proven ingredients

Hand selected by vets and expert pet nutritionists
  • NUTRITIONAL INFO

    Meat & Animal Derivatives (14% Chicken), Cereals (Malt Extract 8.75%), Oils & Fats (0.9% Omega-3, 1.8% Omega-6), Derivatives of vegetable origin (Inulin 0.35%), Milk & Milk Derivatives, Minerals.

  • NUTRITIONAL ADDITIVES

    Vitamin A 1400 IU, Vitamin D3 210 IU, Vitamin E (RRR alpha tocopherol) 79mg. Sensory Additives: Rosemary Extract, Flavouring.

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How they help your pet

  • WHAT IS A HAIRBALL?

    Hairballs happen when your cat ingests fur while they’re grooming themselves. If you’ve ever been licked by a cat, you’ll know how scratchy that tongue is! It’s covered in many small spines (the technical term is papillae) that essentially function as hooks. So the tongue can lift dead or loose fur when your puss is having a grooming sesh. 

    You might eventually see this fur again…in their litter tray. However, if your cat ingests too much floof which can’t be digested, regurgitating is the only way to shift it. 

  • SIGNS YOUR CAT HAS HAIRBALLS

    Wondering if your puss is having problems with hairballs? Here are some telling signs to watch out for: 

    • Frequent vomiting, gagging, retching, or hacking (even if they don’t produce a hairball at the end)

    • Loss of appetite

    • Lethargy

    • Constipation

    • Diarrhoea

  • HOW TO SPOT A HAIRBALL

    While the word ‘hairball’ might sound fluffy, in reality, they’re anything but. Hairballs look like mucus-covered, thick matts of hair and despite the name, they’re not round. In fact, they’re more likely to be tubular in shape. Feeling nauseous yet?

    After a bout of gagging, retching or hacking, you might see your cat spit up a hairball. Or you might come across one wherever your puss has been hanging out (cat: “Here’s one I made earlier…”). 

  • HOW ITCH HAIRBALL TREATS HELP TO PREVENT HAIRBALLS

    Specially formulated to prevent hairballs forming — and to get the grim things moving and break them down if they’re already an issue — Itch Hairball Treats are made with Omega 3 and 6 for healthy skin and glossy coats, digestion-boosting prebiotics, and cereal fibre and oil to get that unwanted fur moving quickly.

  • ITCH HAIRBALL TREATS FOR KITTENS

    Kittens can also benefit from our Itch Hairball Treats! These can be given from 12 weeks of age and they’re packed with all sorts of goodness including Omega 3 & 6 for healthy skin and a glossy coat, prebiotics to support healthy digestion, plus cereal fibre and oil to quickly shift any gloopy floof deposits.

    Treat your puss in moderation (even if they tell you otherwise) in combination with feeding them a high-quality pet food, formulated for their life stage. 

3 simple steps

How it works

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Tell us about your pet

Answer a few short questions about your best bud. We’re all ears!

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We’ll make tailored recommendations

We’ll then recommend the best treats based on their habits and dietary requirements.

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Delivered to your door

Their monthly delivery of tasty treats will be sent to your door, for free, exactly when you need them.

vet approved!

Intermittent vomiting in your cat can be a common sign for hairballs. The natural lubricant action of Itch Hairball treats will encourage the natural passage of fur through and out of the digestive system rather than it accumulating in the stomach therefore reducing signs of retching and vomiting.

Itch Homepage - Vet image pink background

Dr. Zoe Costigan Itch Head Vet

BVSc BSc(hons) Cert AVP MRCVS
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FAQs

  • HOW BIG ARE ITCH HAIRBALL TREATS?

    Our cat treats are 10mm, the perfect kibble size for cats of all sizes.

  • ARE YOUR TREATS GRAIN FREE?

    Our Itch Hairball Treats are not grain free. If your puss is on a grain-free diet, why not check out one of our other delicious grain-free wellbeing treat options instead, like Glossy or Teefy Treats?

  • HOW MANY ITCH HAIRBALL TREATS CAN I GIVE MY CAT PER DAY?

    To prevent hairballs: 6 bites daily
    To remove hairballs: 10 bites daily

    *servings based on an average feeding guide of 6 bites per day

    As always, make sure fresh drinking water is always available for your puss to enjoy along with their Itch Hairball Treats.

  • ARE ITCH HAIRBALL TREATS SUITABLE FOR DOGS AS WELL AS CATS?

    These Itch Hairball Treats are intended for the feline crowd only. Although dogs will sometimes ingest fur when they’re grooming themselves, hairballs are certainly more of a cat calamity! 

  • ARE THE POUCHES RECYCLABLE?

    We’re proud to say that our new and improved pouches are 100% recyclable, ink included! They can be recycled at large supermarkets, or check your local council for kerbside recycling. Head to the Recycle Now site to find your closest recycling point.  

    This means, with your help, we'll be reducing the enormous amount of packaging that ends up where it shouldn't - in landfill, our environment and our oceans.

    When the pouch is empty, simply wash it out and pop it along to your local large store, where they can be recycled along with other bags. Find your nearest here

    You might not see this change immediately. We're reducing food and packaging waste by introducing the new pouches over the next few months. When you receive one, please do let us know what you think.

  • WHAT ARE THE BENEFITS OF BUILDING A PET WELLNESS PLAN?

    Our pet wellness plans are tailored to your pet’s unique needs! After answering a few short questions about your pet, we’ll be able to recommend a personalised plan packed full of vet-approved products to keep your furry friend in tip-top shape.

Got a question?

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