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Our most advanced supplement, delivered to your door


Our most advanced supplement, delivered to your door

Best in Show 10-in-1 Multivitamin Powder Supplement for Cats & Dogs 120g

A powerful blend of the finest clinically-proven ingredients, Best in Show is our most advanced supplement, expertly formulated. Read more

No hard to swallow pills. No gloopy oils. Just that great, great feeling of knowing you're giving them the very best, each and every day.
Read less

16 clinically-proven ingredients
Created by vets and pet loving experts
60 scoops with every pouch (lasts up to 2 months)

100% natural ingredients

No artificial colours or flavours


Ethically sourced ingredients

Not tested on animals
Never forget again 3+ million packs sold
  • 25% off your first order
  • FREE tin and serving spoon
  • FREE 24/7 Video Vet (Worth £90/yr)
  • Tailored to your pet’s unique needs
  • Change, amend, cancel any time
From £30
Best In Show Application gif

A sprinkle of love

Simply sprinkle the recommended dose on your bestie’s food - any meal, any time.

Weight Serving
Cats & dogs under 10kg 1 scoop per day
Dogs over 10kg 2 scoops per day

Our most advanced supplement for superior health and wellbeing...

targeting the top 10 wellness areas for snoot-to-tail support

Skin & Coat
Stress & Anxiety
Gut Health
Immune System
Eye Health
Brain Development
Oral Health
Heart Health
All-round Health & Wellness

...made with a groundbreaking blend of the finest clinically-proven ingredients

hand-selected by vets, nutritionists and pet loving experts

Ingredient Values per 2g scoop
  • Brewer’s Yeast 400mg
  • Chicory Root Powder 400mg
  • Glucosamine HCI 250mg
  • Green Lipped Mussel 200mg
  • Calcium 100mg
  • Collagen 80mg
  • Turmeric 80mg
  • Boswellia Serrata 80mg
  • Kelp 50mg
  • Spirulina 50mg
  • Alfalfa 50mg
  • L Carnitine 50mg
  • Magnesium 50mg
  • Green Tea Extract 30mg
  • Choline 5mg
  • Lutein 5mg
  • Black Pepper Extract 4mg
  • CO Q 10 2mg

Vet Approved

Zoe the Vet

"With carefully selected, powerful ingredients, Best in Show delivers a wealth of wellbeing benefits for your pet. Sprinkling its magic on a good diet is a great way to help improve the vitality of your pet in 10 essential wellness areas including joints, gut health and the immune system."

Zoe Costigan, our in-house vet
BVSc BSc(hons) Cert AVP MRCVS

Zoe the Vet
Best In Show Application

Hassle-free subscription

  • 25% off your first order
  • From only £15/month - that’s just £0.50/day!
  • Free reusable tin and spoon
  • Change or cancel anytime
  • Join a community of 140k+ pets

From just £15 a month, plus 25% off your first month

From £15/month

Cats & Dogs under 10kg
£30 - delivered every 2 months
That's just £15/month!

From £30/month

Dogs over 10kg
Delivered monthly

Ultimate peace of mind

Subscribe to Best in Show and get FREE 24/7
access to UK-registered vets with

Best In Show packshot Itch Video Vet, Worth £90 a year!
Best In Show packshot

Don't just take our word for it

1. Comblain F, Serisier S, Barthelemy N, Balligand M, Henrotin Y. Review of dietary supplements for the management of osteoarthritis in dogs in studies from 2004 to 2014. J Vet Pharmacol Ther. 2016 Feb;39(1):1-15. doi: 10.1111/jvp.12251. Epub 2015 Jul 23. PMID: 26205697.

D'Altilio M, Peal A, Alvey M, Simms C, Curtsinger A, Gupta RC, Canerdy TD, Goad JT, Bagchi M, Bagchi D. Therapeutic Efficacy and Safety of Undenatured Type II Collagen Singly or in Combination with Glucosamine and Chondroitin in Arthritic Dogs. Toxicol Mech Methods. 2007;17(4):189-96. doi: 10.1080/15376510600910469. PMID: 20020968.

2. Combarros D, Castilla-Castaño E, Lecru LA, Pressanti C, Amalric N, Cadiergues MC. A prospective, randomized, double blind, placebo-controlled evaluation of the effects of an n-3 essential fatty acids supplement (Agepi® ω3) on clinical signs, and fatty acid concentrations in the erythrocyte membrane, hair shafts and skin surface of dogs with poor quality coats. Prostaglandins Leukot Essent Fatty Acids. 2020 Aug;159:102140. doi: 10.1016/j.plefa.2020.102140. Epub 2020 May 30. PMID: 32505998.

3. Colitti, M., Gaspardo, B., Della Pria, A., Scaini, C. and Stefanon, B. 2012. Transcriptome modification of white blood cells after dietary administration of curcumin and non-steroidal anti-inflammatory drug in osteoarthritic affected dogs. Veterinary Immunology and Immunopathology, 147(3-4), pp.136-146.

4. Levine CB, Bayle J, Biourge V, Wakshlag JJ. Cellular effects of a turmeric root and rosemary leaf extract on canine neoplastic cell lines. BMC Vet Res. 2017 Dec 13;13(1):388. doi: 10.1186/s12917-017-1302-2. PMID: 29237458; PMCID: PMC5729263.

5. Varney JL, Fowler JW, Gilbert WC, Coon CN. Utilisation of supplemented l-carnitine for fuel efficiency, as an antioxidant, and for muscle recovery in Labrador retrievers. J Nutr Sci. 2017;6:e8. Published 2017 Apr 3. doi:10.1017/jns.2017.4

6. Center SA, Warner KL, Randolph JF, Sunvold GD, Vickers JR. Influence of dietary supplementation with (L)-carnitine on metabolic rate, fatty acid oxidation, body condition, and weight loss in overweight cats. Am J Vet Res. 2012 Jul;73(7):1002-15. doi: 10.2460/ajvr.73.7.1002. PMID: 22738052.

7. Matsumoto K, Yamada H, Takuma N, Niino H, Sagesaka YM. Effects of green tea catechins and theanine on preventing influenza infection among healthcare workers: a randomized controlled trial. BMC Complement Altern Med. 2011 Feb 21;11:15. doi: 10.1186/1472-6882-11-15. PMID: 21338496; PMCID: PMC3049752.

8. Kim HW, Chew BP, Wong TS, Park JS, Weng BB, Byrne KM, Hayek MG, Reinhart GA. Dietary lutein stimulates immune response in the canine. Vet Immunol Immunopathol. 2000 May 23;74(3-4):315-27. doi: 10.1016/s0165-2427(00)00180-x. PMID: 10802297.

9. Wang W, Hernandez J, Moore C, Jackson J, Narfström K. Antioxidant supplementation increases retinal responses and decreases refractive error changes in dogs. J Nutr Sci. 2016;5:e18. Published 2016 May 10. doi:10.1017/jns.2016.5