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Itch Multivitamin Supplement for Cats & Dogs Sprinkle Powder, 120g
A powerful blend of the finest clinically‑proven ingredients, multi award‑winning Best in Show is our most advanced 10‑in‑1 multivitamin powder supplement,
expertly formulated.
No hard to swallow pills. No gloopy oils. Just that great, great feeling of knowing you're giving them the very best, each and every day.
Our most advanced supplement for superior health and wellbeing…
Targeting the top 10 key wellness areas for snoot-to-tail support
Skin & coat
Stress & anxiety
Joints
Gut health
Immune system
Eye health
Brain development
Oral health
Heart health
General wellness
…made with a groundbreaking blend of the finest clinically-proven ingredients
Brewer’s Yeast
Filled with B vitamins, selenium and a wide range of amino acids, its benefits cover skin & coat, eye health and the immune system.
Chicory Root Powder
Chicory Root Powder is a rich source of inulin, a probiotic known for promoting the growth of healthy gut bacteria, reducing inflammation and improving mineral absorption.
Glucosamine HCl
Glucosamine is used by the body to make other chemicals that build tendons, ligaments, cartilage and synovial fluid. Using it as a supplement can help keep joints soft and nimble. Supplements containing glucosamine are scientifically proven to reduce pain in arthritic dogs1.
Green Lipped Mussel
Green Lipped Mussel is a source of Omega 3 fatty acids that are proven to significantly improve skin and coat quality2. It’s also beneficial for brain development, heart health, the immune system and general wellness.
Calcium & Magnesium
These mineral powerhouses are essential for muscle contraction and relaxation. They’re not just great for stress related conditions but also general wellness.
Collagen
Collagen is the main component of connective tissues and can help to maintain integrity of tendons, ligaments and muscles. It also provides skin with structure and strengthens bones and teeth.
Turmeric
Turmeric helps block inflammatory pathways and is considered to be an important supplement to keep joints healthy and strong. The active compound in turmeric is scientifically proven to reduce the inflammatory response in arthritic dogs3 and there is promising evidence that it has multiple anti-cancer properties4.
Boswellia Serrata
With anti-inflammatory properties, this powerful plant helps keep joints strong and flexible.
Kelp
Kelp is an excellent source of vitamins A, B, C, D and E, as well as minerals including calcium, iron, magnesium, phosphorus, potassium, sodium, zinc, copper, manganese and selenium. It benefits joints, oral health and general wellness.
Spirulina
This superfood contains a wide range of vitamins and minerals including the full range of B vitamins, vitamin C, vitamins A & K. It is also an excellent source of calcium, iron, magnesium, phosphorus, potassium and sodium whilst also providing a comprehensive range of amino acids for general wellness.
Alfalfa
Alfalfa is high in vitamins K, C and B complex. It also provides manganese, copper, magnesium, and iron, as well as a range of bioactive plant compounds - all beneficial to gut health.
L-Carnitine
With its beneficial effects on oxygen consumption and energy metabolisation, L-Carnitine is an excellent supplement for general wellness. It’s also scientifically proven to protect muscle from damage during exercise in dogs5 and to increase weight loss in overweight cats6.
Green Tea Extract
Green Tea Extract is a source of L-Theanine, known for its calming and soothing effects. The active compounds in green tea are also proven to be protective against some viruses7.
Choline
Found in meat, vegetables, eggs and more, Choline can help control stress levels through its effects on muscle control, memory and neuronal function.
Lutein
Found in a wide range of tasty veg and plants, Lutein is known for its beneficial effects on eye health and is scientifically proven to stimulate immunity8 and improve visual function9.
Co Q 10
Coenzyme Q10 is an antioxidant present in all cells, particularly in the heart, liver, kidney and pancreas and helps support healthy hearts, brain function and skin & coat.
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FULL NUTRITIONAL INFO
Ingredient
Values per 2g scoop
Brewer's Yeast
400mg
Chicory Root Powder
400mg
Glucosamine HCI
250mg
Green Lipped Mussel
200mg
Calcium
100mg
Collagen
80mg
Turmeric
80mg
Boswellia Serrata
80mg
Kelp
50mg
Spirulina
50mg
Alfalfa
50mg
L-Carnitine
50mg
Magnesium
50mg
Green Tea Extract
30mg
Choline
5mg
Lutein
5mg
Black Pepper Extract
4mg
CO Q 10
2mg
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FEEDING GUIDE
Simply sprinkle the recommended dose on your bestie’s food - any meal, any time.
Cats & Dogs under 10kg 1 scoop per dayDogs over 10kg 2 scoops per day
A sprinkle of love
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DO PETS NEED SUPPLEMENTS?
A well balanced diet specific to your pet’s life stage is the best way of ensuring they get the correct vitamins, minerals and dietary support they need.
Adding a high quality supplement for dogs and cats into the mix can not only maintain, but also improve your pet’s overall health, keeping them happy and healthy from the tip of their nose to the tip of their tail.
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WHAT TO LOOK FOR IN A HIGH QUALITY PET SUPPLEMENT
Clinically-proven ingredientsAny supplement for dogs and cats is only as good as the ingredients that go into it. To make sure your pet is getting the best quality supplement, check that it contains clinically-proven ingredients. When you also know these ingredients have been selected by expert pet nutritionists, you can feel confident you’re onto a winner!Vet recommendedA surefire way to know if a supplement is any good? If vets and pet-loving experts are happy to recommend it and give it their seal of approval!
If you have any questions about starting your pet on a new supplement, the pet wellness pros in our customer service team are here to help. You can either drop our team a message or call us on 020 3370 0905 Monday to Friday 8am-4pm.No nasties or fillersSome supplements for dogs and cats will contain fillers to add bulk. There’s little to no nutritional value here. Check out the ingredient list to make sure your pet is getting all the goodness without unnecessary fillers
3 simple steps
How it works
Tell us about your pet
Answer a few short questions about your best bud. We’re all ears!
We’ll make tailored recommendations
We’ll then recommend the best supplement based on their health concerns and dietary requirements.
Delivered to your door
Their monthly dose of wellness will be delivered to your door, for free, exactly when you need it.
vet approved!
With carefully selected, powerful ingredients, Best in Show delivers a wealth of wellbeing benefits for your pet. Sprinkling its multivitamin magic on a good diet is a great way to help improve the vitality of your pet in 10 essential wellness areas including joints, gut health and the immune system.
Dr. Zoe Costigan Itch Head Vet
BVSc BSc(hons) Cert AVP MRCVSTried and tested by fellow pet parents
100%
of pet parents agree that using Best in Show is easy
80%
became more relaxed and confident
100%
experienced better formed poos
100%
enjoyed healthier skin
100%
experienced improved mobility
80%
reported brighter eyes and improved vision
FAQs
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WHAT IS THE SHELF LIFE?
When stored correctly, Itch Multivitamin Supplement has a shelf life of 24 months. Be sure to keep your Itch Multivitamin Supplement pouch in a cool, dry place between 10-25 degrees celsius and out of direct sunlight. We’re unable to guarantee the shelf life if the powder is decanted into a different container. When storing Best in Show in the pouch, always keep this resealed to help keep the goodness fresher for longer.
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DOES ITCH MULTIVITAMIN SUPPLEMENT CONTAIN ANY ALLERGENS?
Itch Multivitamin Supplement contains Brewer’s Yeast, Green Lipped Mussel and Glucosamine so should not be given to pets with a gluten or shellfish allergy. If you’re at all concerned, we’d always recommend speaking to your vet.
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HOW DO I GIVE ITCH MULTIVITAMIN SUPPLEMENT TO MY PET?
Itch Multivitamin Supplement is easy to administer. No hard to swallow pills or gloopy oils. Simply sprinkle the recommended dose on your bestie’s food - any meal, any time. Then sit back and watch them hoover up that Itch Multivitamin Supplement goodness.
If your pet requires 2 scoops a day you can provide the full amount or split it between 2 meals.
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IS YOUR PACKAGING RECYCLABLE?
We want to do our very best for the planet we share with our furry sidekicks. One way we can make a difference (and help you make a difference, too) is by keeping sustainability top of mind when it comes to the way we package our products. If there’s a way to make our packaging even greener, you can bet we’re on a mission to sniff it out...Our Itch Multivitamin Supplement spoon is made from wood so this can be disposed of in your home recycling bin. We’re sure you’ll get lots of use out of it before this though! Unfortunately Itch Multivitamin Supplement pouches are not currently recyclable, but we're doing our best to change that. Watch this space.
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CAN MY PET HAVE TOO MUCH ITCH MULTIVITAMIN SUPPLEMENT?
Itch Multivitamin Supplement contains 100% natural ingredients and although we advise sticking to the recommended feeding guidelines, if you do happen to accidentally give your pet extra, it shouldn’t have a negative impact. An added benefit of sticking to the recommended feeding guidelines is that your pack of Itch Multivitamin Supplement will last even longer, while your pet is still getting maximum benefit from all the goodness!
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WHERE IS ITCH MULTIVITAMIN SUPPLEMENT MADE?
We’re proud to say Itch Multivitamin Supplement is made in the UK.
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HOW DOES YOUR SAT-ITCH-FACTION GUARANTEE WORK?
After giving your furry friend a taste test, we're pawsitive our tasty supplements will disappear faster than a bucket of popcorn on a rainy, Netflix kind of day. So confident in fact, we'll refund you if your pet turns their nose up at them. After 28 days, you’ll have a week to get your money back. T&Cs apply.
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WHAT ARE THE BENEFITS OF BUILDING A PET WELLNESS PLAN?
Our pet wellness plans are tailored to your pet’s unique needs! After answering a few short questions about your pet, we’ll be able to recommend a personalised plan packed full of vet-approved products to keep your furry friend in tip-top shape.
Got a question?
FIRE AWAY
Oh no, who left all these *lovely* reviews here… !?
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Clinical Research
Comblain F, Serisier S, Barthelemy N, Balligand M, Henrotin Y. Review of dietary supplements for the management of osteoarthritis in dogs in studies from 2004 to 2014. J Vet Pharmacol Ther. 2016 Feb;39(1):1-15. doi: 10.1111/jvp.12251. Epub 2015 Jul 23. PMID: 26205697.D'Altilio M, Peal A, Alvey M, Simms C, Curtsinger A, Gupta RC, Canerdy TD, Goad JT, Bagchi M, Bagchi D. Therapeutic Efficacy and Safety of Undenatured Type II Collagen Singly or in Combination with Glucosamine and Chondroitin in Arthritic Dogs. Toxicol Mech Methods. 2007;17(4):189-96. doi: 10.1080/15376510600910469. PMID: 20020968.
Combarros D, Castilla-Castaño E, Lecru LA, Pressanti C, Amalric N, Cadiergues MC. A prospective, randomized, double blind, placebo-controlled evaluation of the effects of an n-3 essential fatty acids supplement (Agepi® ω3) on clinical signs, and fatty acid concentrations in the erythrocyte membrane, hair shafts and skin surface of dogs with poor quality coats. Prostaglandins Leukot Essent Fatty Acids. 2020 Aug;159:102140. doi: 10.1016/j.plefa.2020.102140. Epub 2020 May 30. PMID: 32505998.
Colitti, M., Gaspardo, B., Della Pria, A., Scaini, C. and Stefanon, B. 2012. Transcriptome modification of white blood cells after dietary administration of curcumin and non-steroidal anti-inflammatory drug in osteoarthritic affected dogs. Veterinary Immunology and Immunopathology, 147(3-4), pp.136-146.
Levine CB, Bayle J, Biourge V, Wakshlag JJ. Cellular effects of a turmeric root and rosemary leaf extract on canine neoplastic cell lines. BMC Vet Res. 2017 Dec 13;13(1):388. doi: 10.1186/s12917-017-1302-2. PMID: 29237458; PMCID: PMC5729263.
Varney JL, Fowler JW, Gilbert WC, Coon CN. Utilisation of supplemented l-carnitine for fuel efficiency, as an antioxidant, and for muscle recovery in Labrador retrievers. J Nutr Sci. 2017;6:e8. Published 2017 Apr 3. doi:10.1017/jns.2017.4
Center SA, Warner KL, Randolph JF, Sunvold GD, Vickers JR. Influence of dietary supplementation with (L)-carnitine on metabolic rate, fatty acid oxidation, body condition, and weight loss in overweight cats. Am J Vet Res. 2012 Jul;73(7):1002-15. doi: 10.2460/ajvr.73.7.1002. PMID: 22738052.
Matsumoto K, Yamada H, Takuma N, Niino H, Sagesaka YM. Effects of green tea catechins and theanine on preventing influenza infection among healthcare workers: a randomized controlled trial. BMC Complement Altern Med. 2011 Feb 21;11:15. doi: 10.1186/1472-6882-11-15. PMID: 21338496; PMCID: PMC3049752.
Kim HW, Chew BP, Wong TS, Park JS, Weng BB, Byrne KM, Hayek MG, Reinhart GA. Dietary lutein stimulates immune response in the canine. Vet Immunol Immunopathol. 2000 May 23;74(3-4):315-27. doi: 10.1016/s0165-2427(00)00180-x. PMID: 10802297.
Wang W, Hernandez J, Moore C, Jackson J, Narfström K. Antioxidant supplementation increases retinal responses and decreases refractive error changes in dogs. J Nutr Sci. 2016;5:e18. Published 2016 May 10. doi:10.1017/jns.2016.5