WELLBEING SUPPLEMENT DELIVERED THROUGH YOUR LETTERBOX FOR FREE.

Our most advanced supplement for superior health and wellbeing…

Targeting the top 10 key wellness areas for snoot-to-tail support

Itch Best in Show, 10-in-1 multi-vitamin supplement for cats & dogs, skin & coat icon

Skin & coat

Itch Best in Show, 10-in-1 multi-vitamin supplement for cats & dogs, stress icon

Stress & anxiety

Itch Best in Show, 10-in-1 multi-vitamin supplement for cats & dogs, joints icon

Joints

Itch Best in Show, 10-in-1 multi-vitamin supplement for cats & dogs, gut health icon

Gut health

Itch Best in Show, 10-in-1 multi-vitamin supplement for cats & dogs, immune system icon

Immune system

Itch Best in Show, 10-in-1 multi-vitamin supplement for cats & dogs, eye health icon

Eye health

Itch Best in Show, 10-in-1 multi-vitamin supplement for cats & dogs, brain icon

Brain development

Itch Best in Show, 10-in-1 multi-vitamin supplement for cats & dogs, oral health icon

Oral health

Itch Best in Show, 10-in-1 multi-vitamin supplement for cats & dogs, heart icon

Heart health

Itch Best in Show, 10-in-1 multi-vitamin supplement for cats & dogs, general wellness icon

General wellness

…made with a groundbreaking blend of the finest clinically-proven ingredients

Hand-selected by vets, nutritionists and pet loving experts
  • FULL NUTRITIONAL INFO

    Ingredient

    Values per 2g scoop

    Brewer's Yeast

    400mg

    Chicory Root Powder

    400mg

    Glucosamine HCI

    250mg

    Green Lipped Mussel

    200mg

    Calcium

    100mg

    Collagen

    80mg

    Turmeric

    80mg

    Boswellia Serrata

    80mg

    Kelp

    50mg

    Spirulina

    50mg

    Alfalfa

    50mg

    L-Carnitine

    50mg

    Magnesium

    50mg

    Green Tea Extract

    30mg

    Choline

    5mg

    Lutein

    5mg

    Black Pepper Extract

    4mg

    CO Q 10

    2mg

  • FEEDING GUIDE

    Simply sprinkle the recommended dose on your bestie’s food - any meal, any time. 

    Cats & Dogs under 10kg 1 scoop per day
    Dogs over 10kg 2 scoops per day

A sprinkle of love

  • DO PETS NEED SUPPLEMENTS?

    A well balanced diet specific to your pet’s life stage is the best way of ensuring they get the correct vitamins, minerals and dietary support they need.

    Adding a high quality supplement for dogs and cats into the mix can not only maintain, but also improve your pet’s overall health, keeping them happy and healthy from the tip of their nose to the tip of their tail.

  • WHAT TO LOOK FOR IN A HIGH QUALITY PET SUPPLEMENT

    Clinically-proven ingredients
    Any supplement for dogs and cats is only as good as the ingredients that go into it. To make sure your pet is getting the best quality supplement, check that it contains clinically-proven ingredients. When you also know these ingredients have been selected by expert pet nutritionists, you can feel confident you’re onto a winner!

    Vet recommended
    A surefire way to know if a supplement is any good? If vets and pet-loving experts are happy to recommend it and give it their seal of approval! 

    If you have any questions about starting your pet on a new supplement, the pet wellness pros in our customer service team are here to help. You can either drop our team a message or call us on 020 3370 0905 Monday to Friday 8am-4pm.

    No nasties or fillers
    Some supplements for dogs and cats will contain fillers to add bulk. There’s little to no nutritional value here. Check out the ingredient list to make sure your pet is getting all the goodness without unnecessary fillers

3 simple steps

How it works

Itch - How it works - Step 1 icon

Tell us about your pet

Answer a few short questions about your best bud. We’re all ears!

Itch - How it works - Step 2 icon

We’ll make tailored recommendations

We’ll then recommend the best supplement based on their health concerns and dietary requirements.

Step 3 icon

Delivered to your door

Their monthly dose of wellness will be delivered to your door, for free, exactly when you need it.

vet approved!

With carefully selected, powerful ingredients, Best in Show delivers a wealth of wellbeing benefits for your pet. Sprinkling its multivitamin magic on a good diet is a great way to help improve the vitality of your pet in 10 essential wellness areas including joints, gut health and the immune system.

Itch Homepage - Vet image

Zoe Costigan In-house vet

BVSc BSc(hons) Cert AVP MRCVS

Tried and tested by fellow pet parents

FAQs

  • WHAT IS THE SHELF LIFE?

    When stored correctly, Best in Show has a shelf life of 24 months. Be sure to keep your Best in Show pouch in a cool, dry place between 10-25 degrees celsius and out of direct sunlight. We’re unable to guarantee the shelf life if the powder is decanted into a different container. When storing Best in Show in the pouch, always keep this resealed to help keep the goodness fresher for longer.

  • DOES BEST IN SHOW CONTAIN ANY ALLERGENS?

    Best in Show contains Brewer’s Yeast, Green Lipped Mussel and Glucosamine so should not be given to pets with a gluten or shellfish allergy. If you’re at all concerned, we’d always recommend speaking to your vet.

  • HOW DO I GIVE BEST IN SHOW TO MY PET?

    Best in Show is easy to administer. No hard to swallow pills or gloopy oils. Simply sprinkle the recommended dose on your bestie’s food - any meal, any time. Then sit back and watch them hoover up that Best in Show goodness.

    If your pet requires 2 scoops a day you can provide the full amount or split it between 2 meals.

  • IS YOUR PACKAGING RECYCLABLE?

    We want to do our very best for the planet we share with our furry sidekicks. One way we can make a difference (and help you make a difference, too) is by keeping sustainability top of mind when it comes to the way we package our products. If there’s a way to make our packaging even greener, you can bet we’re on a mission to sniff it out...

    Our Best in Show spoon is made from wood so this can be disposed of in your home recycling bin. We’re sure you’ll get lots of use out of it before this though! 

    Unfortunately Best in Show pouches are not currently recyclable, but we're doing our best to change that. Watch this space.

  • CAN MY PET HAVE TOO MUCH BEST IN SHOW?

    Best in Show contains 100% natural ingredients and although we advise sticking to the recommended feeding guidelines, if you do happen to accidentally give your pet extra, it shouldn’t have a negative impact. An added benefit of sticking to the recommended feeding guidelines is that your pack of Best in Show will last even longer, while your pet is still getting maximum benefit from all the goodness!

  • WHERE IS BEST IN SHOW MADE?

    We’re proud to say Best in Show is made in the UK.

  • HOW DOES YOUR SAT-ITCH-FACTION GUARANTEE WORK?

    After giving your furry friend a taste test, we're pawsitive our tasty supplements will disappear faster than a bucket of popcorn on a rainy, Netflix kind of day. So confident in fact, we'll refund you if your pet turns their nose up at them. After 28 days, you’ll have a week to get your money back. T&Cs apply

  • WHAT ARE THE BENEFITS OF BUILDING A PET WELLNESS PLAN?

    Our pet wellness plans are tailored to your pet’s unique needs! After answering a few short questions about your pet, we’ll be able to recommend a personalised plan packed full of vet-approved products to keep your furry friend in tip-top shape.

Got a question?

FIRE AWAY

Oh no, who left all these *lovely* reviews here… !?

  • Clinical Research

    1. Comblain F, Serisier S, Barthelemy N, Balligand M, Henrotin Y. Review of dietary supplements for the management of osteoarthritis in dogs in studies from 2004 to 2014. J Vet Pharmacol Ther. 2016 Feb;39(1):1-15. doi: 10.1111/jvp.12251. Epub 2015 Jul 23. PMID: 26205697.

      D'Altilio M, Peal A, Alvey M, Simms C, Curtsinger A, Gupta RC, Canerdy TD, Goad JT, Bagchi M, Bagchi D. Therapeutic Efficacy and Safety of Undenatured Type II Collagen Singly or in Combination with Glucosamine and Chondroitin in Arthritic Dogs. Toxicol Mech Methods. 2007;17(4):189-96. doi: 10.1080/15376510600910469. PMID: 20020968.

    2. Combarros D, Castilla-Castaño E, Lecru LA, Pressanti C, Amalric N, Cadiergues MC. A prospective, randomized, double blind, placebo-controlled evaluation of the effects of an n-3 essential fatty acids supplement (Agepi® ω3) on clinical signs, and fatty acid concentrations in the erythrocyte membrane, hair shafts and skin surface of dogs with poor quality coats. Prostaglandins Leukot Essent Fatty Acids. 2020 Aug;159:102140. doi: 10.1016/j.plefa.2020.102140. Epub 2020 May 30. PMID: 32505998.

    3. Colitti, M., Gaspardo, B., Della Pria, A., Scaini, C. and Stefanon, B. 2012. Transcriptome modification of white blood cells after dietary administration of curcumin and non-steroidal anti-inflammatory drug in osteoarthritic affected dogs. Veterinary Immunology and Immunopathology, 147(3-4), pp.136-146.

    4. Levine CB, Bayle J, Biourge V, Wakshlag JJ. Cellular effects of a turmeric root and rosemary leaf extract on canine neoplastic cell lines. BMC Vet Res. 2017 Dec 13;13(1):388. doi: 10.1186/s12917-017-1302-2. PMID: 29237458; PMCID: PMC5729263.

    5. Varney JL, Fowler JW, Gilbert WC, Coon CN. Utilisation of supplemented l-carnitine for fuel efficiency, as an antioxidant, and for muscle recovery in Labrador retrievers. J Nutr Sci. 2017;6:e8. Published 2017 Apr 3. doi:10.1017/jns.2017.4

    6. Center SA, Warner KL, Randolph JF, Sunvold GD, Vickers JR. Influence of dietary supplementation with (L)-carnitine on metabolic rate, fatty acid oxidation, body condition, and weight loss in overweight cats. Am J Vet Res. 2012 Jul;73(7):1002-15. doi: 10.2460/ajvr.73.7.1002. PMID: 22738052.

    7. Matsumoto K, Yamada H, Takuma N, Niino H, Sagesaka YM. Effects of green tea catechins and theanine on preventing influenza infection among healthcare workers: a randomized controlled trial. BMC Complement Altern Med. 2011 Feb 21;11:15. doi: 10.1186/1472-6882-11-15. PMID: 21338496; PMCID: PMC3049752.

    8. Kim HW, Chew BP, Wong TS, Park JS, Weng BB, Byrne KM, Hayek MG, Reinhart GA. Dietary lutein stimulates immune response in the canine. Vet Immunol Immunopathol. 2000 May 23;74(3-4):315-27. doi: 10.1016/s0165-2427(00)00180-x. PMID: 10802297.

    9. Wang W, Hernandez J, Moore C, Jackson J, Narfström K. Antioxidant supplementation increases retinal responses and decreases refractive error changes in dogs. J Nutr Sci. 2016;5:e18. Published 2016 May 10. doi:10.1017/jns.2016.5