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A powerful blend of the finest clinically-proven ingredients, multi award-winning Best in Show is our most advanced 10-in-1 multivitamin powder supplement,
No hard to swallow pills. No gloopy oils. Just that great, great feeling of knowing you're giving them the very best, each and every day. Read less
Tailored plan, personalised to your pet
Delivered when you need it, so you never forget
Change, amend, cancel anytime
Filled with B vitamins, selenium and a wide range of amino acids, its benefits cover skin & coat, eye health and the immune system.
Chicory Root Powder is a rich source of inulin, a probiotic known for promoting the growth of healthy gut bacteria, reducing inflammation and improving mineral absorption.
Glucosamine is used by the body to make other chemicals that build tendons, ligaments, cartilage and synovial fluid. Using it as a supplement can help keep joints soft and nimble. Supplements containing glucosamine are scientifically proven to reduce pain in arthritic dogs1.
Green Lipped Mussel is a source of Omega 3 fatty acids that are proven to significantly improve skin and coat quality2. It’s also beneficial for brain development, heart health, the immune system and general wellness.
These mineral powerhouses are essential for muscle contraction and relaxation. They’re not just great for stress related conditions but also general wellness.
Collagen is the main component of connective tissues and can help to maintain integrity of tendons, ligaments and muscles. It also provides skin with structure and strengthens bones and teeth.
Turmeric helps block inflammatory pathways and is considered to be an important supplement to keep joints healthy and strong. The active compound in turmeric is scientifically proven to reduce the inflammatory response in arthritic dogs3 and there is promising evidence that it has multiple anti-cancer properties4.
With anti-inflammatory properties, this powerful plant helps keep joints strong and flexible.
Kelp is an excellent source of vitamins A, B, C, D and E, as well as minerals including calcium, iron, magnesium, phosphorus, potassium, sodium, zinc, copper, manganese and selenium. It benefits joints, oral health and general wellness.
This superfood contains a wide range of vitamins and minerals including the full range of B vitamins, vitamin C, vitamins A & K. It is also an excellent source of calcium, iron, magnesium, phosphorus, potassium and sodium whilst also providing a comprehensive range of amino acids for general wellness.
Alfalfa is high in vitamins K, C and B complex. It also provides manganese, copper, magnesium, and iron, as well as a range of bioactive plant compounds - all beneficial to gut health.
With its beneficial effects on oxygen consumption and energy metabolisation, L-Carnitine is an excellent supplement for general wellness. It’s also scientifically proven to protect muscle from damage during exercise in dogs5 and to increase weight loss in overweight cats6.
Green Tea Extract is a source of L-Theanine, known for its calming and soothing effects. The active compounds in green tea are also proven to be protective against some viruses7.
Found in meat, vegetables, eggs and more, Choline can help control stress levels through its effects on muscle control, memory and neuronal function.
Found in a wide range of tasty veg and plants, Lutein is known for its beneficial effects on eye health and is scientifically proven to stimulate immunity8 and improve visual function9.
Coenzyme Q10 is an antioxidant present in all cells, particularly in the heart, liver, kidney and pancreas and helps support healthy hearts, brain function and skin & coat.
FULL NUTRITIONAL INFO
Values per 2g scoop
Chicory Root Powder
Green Lipped Mussel
Green Tea Extract
Black Pepper Extract
CO Q 10
Simply sprinkle the recommended dose on your bestie’s food - any meal, any time.
Cats & Dogs under 10kg 1 scoop per dayDogs over 10kg 2 scoops per day
DO PETS NEED SUPPLEMENTS?
A well balanced diet specific to your pet’s life stage is the best way of ensuring they get the correct vitamins, minerals and dietary support they need.
Adding a high quality supplement for dogs and cats into the mix can not only maintain, but also improve your pet’s overall health, keeping them happy and healthy from the tip of their nose to the tip of their tail.
WHAT TO LOOK FOR IN A HIGH QUALITY PET SUPPLEMENT
Clinically-proven ingredientsAny supplement for dogs and cats is only as good as the ingredients that go into it. To make sure your pet is getting the best quality supplement, check that it contains clinically-proven ingredients. When you also know these ingredients have been selected by expert pet nutritionists, you can feel confident you’re onto a winner!Vet recommendedA surefire way to know if a supplement is any good? If vets and pet-loving experts are happy to recommend it and give it their seal of approval!
If you have any questions about starting your pet on a new supplement, the pet wellness pros in our customer service team are here to help. You can either drop our team a message or call us on 020 3370 0905 Monday to Friday 8am-4pm.No nasties or fillersSome supplements for dogs and cats will contain fillers to add bulk. There’s little to no nutritional value here. Check out the ingredient list to make sure your pet is getting all the goodness without unnecessary fillers
Answer a few short questions about your best bud. We’re all ears!
We’ll then recommend the best supplement based on their health concerns and dietary requirements.
Their monthly dose of wellness will be delivered to your door, for free, exactly when you need it.
With carefully selected, powerful ingredients, Best in Show delivers a wealth of wellbeing benefits for your pet. Sprinkling its multivitamin magic on a good diet is a great way to help improve the vitality of your pet in 10 essential wellness areas including joints, gut health and the immune system.
Dr. Zoe Costigan Itch Head VetBVSc BSc(hons) Cert AVP MRCVS
of pet parents agree that using Best in Show is easy
became more relaxed and confident
experienced better formed poos
enjoyed healthier skin
experienced improved mobility
reported brighter eyes and improved vision
WHAT IS THE SHELF LIFE?
When stored correctly, Best in Show has a shelf life of 24 months. Be sure to keep your Best in Show pouch in a cool, dry place between 10-25 degrees celsius and out of direct sunlight. We’re unable to guarantee the shelf life if the powder is decanted into a different container. When storing Best in Show in the pouch, always keep this resealed to help keep the goodness fresher for longer.
DOES BEST IN SHOW CONTAIN ANY ALLERGENS?
Best in Show contains Brewer’s Yeast, Green Lipped Mussel and Glucosamine so should not be given to pets with a gluten or shellfish allergy. If you’re at all concerned, we’d always recommend speaking to your vet.
HOW DO I GIVE BEST IN SHOW TO MY PET?
Best in Show is easy to administer. No hard to swallow pills or gloopy oils. Simply sprinkle the recommended dose on your bestie’s food - any meal, any time. Then sit back and watch them hoover up that Best in Show goodness.
If your pet requires 2 scoops a day you can provide the full amount or split it between 2 meals.
IS YOUR PACKAGING RECYCLABLE?
We want to do our very best for the planet we share with our furry sidekicks. One way we can make a difference (and help you make a difference, too) is by keeping sustainability top of mind when it comes to the way we package our products. If there’s a way to make our packaging even greener, you can bet we’re on a mission to sniff it out...Our Best in Show spoon is made from wood so this can be disposed of in your home recycling bin. We’re sure you’ll get lots of use out of it before this though! Unfortunately Best in Show pouches are not currently recyclable, but we're doing our best to change that. Watch this space.
CAN MY PET HAVE TOO MUCH BEST IN SHOW?
Best in Show contains 100% natural ingredients and although we advise sticking to the recommended feeding guidelines, if you do happen to accidentally give your pet extra, it shouldn’t have a negative impact. An added benefit of sticking to the recommended feeding guidelines is that your pack of Best in Show will last even longer, while your pet is still getting maximum benefit from all the goodness!
WHERE IS BEST IN SHOW MADE?
We’re proud to say Best in Show is made in the UK.
HOW DOES YOUR SAT-ITCH-FACTION GUARANTEE WORK?
After giving your furry friend a taste test, we're pawsitive our tasty supplements will disappear faster than a bucket of popcorn on a rainy, Netflix kind of day. So confident in fact, we'll refund you if your pet turns their nose up at them. After 28 days, you’ll have a week to get your money back. T&Cs apply.
WHAT ARE THE BENEFITS OF BUILDING A PET WELLNESS PLAN?
Our pet wellness plans are tailored to your pet’s unique needs! After answering a few short questions about your pet, we’ll be able to recommend a personalised plan packed full of vet-approved products to keep your furry friend in tip-top shape.
Got a question?
Comblain F, Serisier S, Barthelemy N, Balligand M, Henrotin Y. Review of dietary supplements for the management of osteoarthritis in dogs in studies from 2004 to 2014. J Vet Pharmacol Ther. 2016 Feb;39(1):1-15. doi: 10.1111/jvp.12251. Epub 2015 Jul 23. PMID: 26205697.D'Altilio M, Peal A, Alvey M, Simms C, Curtsinger A, Gupta RC, Canerdy TD, Goad JT, Bagchi M, Bagchi D. Therapeutic Efficacy and Safety of Undenatured Type II Collagen Singly or in Combination with Glucosamine and Chondroitin in Arthritic Dogs. Toxicol Mech Methods. 2007;17(4):189-96. doi: 10.1080/15376510600910469. PMID: 20020968.
Combarros D, Castilla-Castaño E, Lecru LA, Pressanti C, Amalric N, Cadiergues MC. A prospective, randomized, double blind, placebo-controlled evaluation of the effects of an n-3 essential fatty acids supplement (Agepi® ω3) on clinical signs, and fatty acid concentrations in the erythrocyte membrane, hair shafts and skin surface of dogs with poor quality coats. Prostaglandins Leukot Essent Fatty Acids. 2020 Aug;159:102140. doi: 10.1016/j.plefa.2020.102140. Epub 2020 May 30. PMID: 32505998.
Colitti, M., Gaspardo, B., Della Pria, A., Scaini, C. and Stefanon, B. 2012. Transcriptome modification of white blood cells after dietary administration of curcumin and non-steroidal anti-inflammatory drug in osteoarthritic affected dogs. Veterinary Immunology and Immunopathology, 147(3-4), pp.136-146.
Levine CB, Bayle J, Biourge V, Wakshlag JJ. Cellular effects of a turmeric root and rosemary leaf extract on canine neoplastic cell lines. BMC Vet Res. 2017 Dec 13;13(1):388. doi: 10.1186/s12917-017-1302-2. PMID: 29237458; PMCID: PMC5729263.
Varney JL, Fowler JW, Gilbert WC, Coon CN. Utilisation of supplemented l-carnitine for fuel efficiency, as an antioxidant, and for muscle recovery in Labrador retrievers. J Nutr Sci. 2017;6:e8. Published 2017 Apr 3. doi:10.1017/jns.2017.4
Center SA, Warner KL, Randolph JF, Sunvold GD, Vickers JR. Influence of dietary supplementation with (L)-carnitine on metabolic rate, fatty acid oxidation, body condition, and weight loss in overweight cats. Am J Vet Res. 2012 Jul;73(7):1002-15. doi: 10.2460/ajvr.73.7.1002. PMID: 22738052.
Matsumoto K, Yamada H, Takuma N, Niino H, Sagesaka YM. Effects of green tea catechins and theanine on preventing influenza infection among healthcare workers: a randomized controlled trial. BMC Complement Altern Med. 2011 Feb 21;11:15. doi: 10.1186/1472-6882-11-15. PMID: 21338496; PMCID: PMC3049752.
Kim HW, Chew BP, Wong TS, Park JS, Weng BB, Byrne KM, Hayek MG, Reinhart GA. Dietary lutein stimulates immune response in the canine. Vet Immunol Immunopathol. 2000 May 23;74(3-4):315-27. doi: 10.1016/s0165-2427(00)00180-x. PMID: 10802297.
Wang W, Hernandez J, Moore C, Jackson J, Narfström K. Antioxidant supplementation increases retinal responses and decreases refractive error changes in dogs. J Nutr Sci. 2016;5:e18. Published 2016 May 10. doi:10.1017/jns.2016.5