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  • FREE Finger Toothbrush Packshot
  • Keypoints
  • Itch Dental with brush
FREE Finger Toothbrush Packshot
Itch Dental with brush

Itch Dental Toothpaste for Cats & Dogs 30g

FREE Finger Toothbrush Packshot & Keypoints
Itch Dental with brush

Itch Dental Toothpaste for Cats & Dogs 30g

  • FREE delivery
  • FREE 24/7 access to Itch Video Vet (worth £90/year)*
  • Smooch ready freshness - never forget with perfectly timed deliveries

Find out more here

Easy to use, bacteria-busting enzymatic toothpaste for cats and dogs to help prevent plaque, tartar and stinky breath. Read more

Our enzymatic toothpaste is easy to use, and specially formulated to break down dental plaque and tartar, protect gums, and bust the oral bacteria that causes bad breath too. Simply, apply with the nozzle or the dental finger brush provided.
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Wellbeing Benefits

Say hello to big, bright smiles. Our toothpaste does the lot: from cleaning teeth and protecting gums, to getting rid of the bacteria that causes whiffy pet breath.
Easy-peasy, pet teeth cleaning. Either brush the toothpaste in with a brush (don’t lend them yours, whatever you do), or apply directly (watch your fingers).
So fresh and so clean for excellent oral health and no more nasty niffs.

Other pups go barking mad for...

Complete nutrition for complete legends


Pet approved deliciousness from £16 per bag. Get 50% off your first bag.

Parasite protection, developed with vets


Gold standard flea and wormer treatments from only £3.50. Subscribe today and get your first month of Itch Flea for FREE.*

* Just £1.99 P&P

Wellbeing treats for your sweet


Functional treats expertly blended with vitamins, essentials oils, probiotics and amino acids to help give your pets a well-being boost.

Enzyme complex: Amylase, glucose oxidase, potassium thiocyanate, lactoferrine, lactoperoxydase, lysozyme, superoxide dismutase. Mild abrasives, non ionic surfactant, flavourings.

Our dispatch box and the Itch Dental aluminium tube, outer box and finger brush are all fully recyclable. The plastic lid on the tube is currently not recyclable.

  • Cats & small dogs (2-10kg) Every 4 months
  • Medium dogs (20-30kg) Every 2 months
  • Large, larger and XL dogs (30kg+) Every month

Vet Approved

Zoe the Vet

"Without brushing, food debris builds up on the surface of our pet’s teeth along with saliva and bacteria resulting in dental plaque. Left untreated, over time it can lead to painful gum disease and tooth decay. Itch Dental is specifically formulated to reduce plaque on the spot. It also remains active after brushing to continually remove dental plaque, defend against bacteria, and prevent dental disease."

Zoe Costigan, our in-house vet
BVSc BSc(hons) Cert AVP MRCVS

Zoe the Vet

Don't just take our word for it