Emma and Spy

Fleas; they come out of nowhere and cause itching and scratching. Having to watch your dog go through the torment of fleas is a lot for any pet owner. But are you responsible for giving your dog fleas? 9 times out of 10, you’re not at fault but let’s delve into how your dog can get fleas so you can ditch the blame.

Is your dog constantly scratching at their ears, shaking their head or scraping their head against the floor? If so, your dog’s ears are bothering them and they need some help! Itchy ears are a common problem, but it’s not always an easy fix and can be a sign of more serious issues. Keep reading to find the best treatment for your dog’s itchy ears.

If you're a pet parent, you'll know there's nothing more frustrating than seeing and hearing your cat scratching away furiously. Fleas are an absolute nuisance, but thankfully, you can get rid of them for good with the right knowledge. Keep reading to be a flea expert and choose the best treatment for your cat!

For any cat riddled with fleas, it's unpleasant for the poor kitty and unpleasant for any owner to watch. With all the itching and scratching, you wouldn’t be the first owner to blame yourself for your cat getting fleas. But are you responsible? Let’s find out…

We want our feline friends to be as happy and healthy as possible, so why do a lot of cat parents not check their pet’s dental hygiene. We get it. It’s easy to forget but given that up to 90% of cats that are over 4 years old have dental disease. This is your sign to check in on your kitty’s teeth and gums. Keep reading to find out our vet-recommended tips.

Not all cats are cool cats all the time. If your kitty is showing signs of stress or anxiety, there’s one method that’s been proven to help them feel safe, happy and relaxed, and that’s a plug-in pheromone diffuser for cats.

If you've ever noticed your cat acting a bit more withdrawn, hiding away, or engaging in unexpected behaviours, you might be witnessing the subtle signs of cat anxiety and stress. Keep reading for the signs of feline stress, and a magical solution – pheromone diffusers.

We are proud to share that Itch Chill Out Pheromone Diffuser for Cats has been accredited with the Ethical Award 2024 by The Good Shopping Guide. The Good Shopping Guide awards ratings to brands and products, rewarding sustainability and ethical practice. Scroll to find out more about our award-winning pheromone diffuser…

Annoying, blood-sucking creatures in Downing Street? - And no,we’re not talking about politicians. In Liz Truss’ recently released memoir, she claims Number 10 was infested with fleas thanks to Boris Johnson’s poor little dog, Dilyn. Clearly he didn’t have a subscription to Itch. Showing us the ex Prime Minister was clueless in the face of a flea infestation. We’re here to help you get more clued up than Bojo. Here’s what to do if you find yourself the unlucky target of a flea infestation, and more importantly, how to stay one step ahead.

According to our research, two thirds (65%) of British pet owners will share the bed with their cat or dog tonight. It’s understandable. It can be hard to resist those puppy-dog eyes, or that loving purr when our pet's come to settle in for the night. 

 But did you know that by observing our pet's sleeping position, we can tell a lot about the special pet-owner bond we share with them?

We wanted to know more, so asked 2,000 Brits to reveal the 10 most common sleeping positions we adopt with our four-legged friends, and enlisted the help of leading animal behaviourist, Professor Peter Neville to give us insight into their meaning.

Valentine's Day or not, going on a date with your doggy is something all owners love. We’ve compiled our favourite ways to spend the day with your pooch - whether that be whining and dining or a long snug on the sofa - keep reading for doggy date inspiration.

Receiving and applying your Itch flea treatment monthly, all year round, is absolutely essential to ensure that your pets are flea free, forever. 

So, it’s important that we package our products as sustainably as possible because we send out a lot of them!

For most of us, Christmas is a delightful time filled with parties, twinkling lights, and lots of food. But for our pets, it’s not always as fun. As nice as it is to decorate the house into a winter wonderland, the bustling activity, new sounds, and changes to routine can be unsettling for our furry friends. Whether you have a curious cat or an easily excitable dog, it’s important to recognise that they may struggle to stay calm amidst all the Christmas chaos. Keep reading for our tips on how to help your pet keep calm and enjoy the festivities.

Fleas - part-time athlete, full-time nuisance. Did you know fleas have one heck of a jump on them? It’s not that surprising then, when a flea jumps onto our pet and causes an infestation. Keep reading to find out exactly how far a flea can jump!

Ah, the school holidays – the best and worst time of our lives… Non-stop fun and frustration. As schools break up, there’s certainly a change in routine for the kids, us, and also our pets. Our furry friends are thrilled to have their hoomans around more often, but it’s not necessarily easy for them to adjust. Scroll to find out how to handle pet anxiety and for some activity inspiration where your furball is always invited!

As our beloved labs hit the milestone of 5 years old, it's essential to stay vigilant about their health. Here we'll talk you through Hypothyroidism - a condition which often affects Labs, and many common medium-large dog breeds. It can have significant impacts on your pup's well-being, so let's explore what it's all about and how to navigate it together.

Itch Ambassadors are the highest ranking pets in the Itch Pack. These hand-picked special envoys have great faces, floofy coats and an appetite for the very best! And you, their trusty human, creates top quality content that shows them off at their very best. We see you and we appreciate your efforts.