Emma and Spy

Emma and Spy

Head of Brand

Mostly writes about

Healthy and happy pets

Profile

Emma has more than 20 years experience of bringing disruptive brands to market. For the last 15 years Emma has worked in the pet industry, where she has really spent a lot of time admiring totes adorbs pets and now focuses on how Itch can help them to live longer, happier, healthier lives. Long Live Pets! Until quite recently, she was a pet parent to Spy, a Parson Russell Terrier and the world’s very best doggo. Sadly, Spy has now left us to swim in rainbow streams, but he won’t ever be forgotten.

Latest Articles

Itch Insights Pet Wellbeing

Travelling with your pet

Whether it's a road trip to the countryside or on a ferry across the channel, our furballs are a part of the family so it only makes sense to bring them along. However, while we may be excited about the adventure ahead, our pets don’t always share the same enthusiasm. Some can find the experience stressful and uncomfortable - does this sound a little too familiar? Check out our tips and tricks for unsettled pets.

2 MIN READ
Flea General

‘Flea Gate’: How Boris Johnson should have handled Downing Street

Annoying, blood-sucking creatures in Downing Street? - And no,we’re not talking about politicians. In Liz Truss’ recently released memoir, she claims Number 10 was infested with fleas thanks to Boris Johnson’s poor little dog, Dilyn. Clearly he didn’t have a subscription to Itch. Showing us the ex Prime Minister was clueless in the face of a flea infestation. We’re here to help you get more clued up than Bojo. Here’s what to do if you find yourself the unlucky target of a flea infestation, and more importantly, how to stay one step ahead.

2 MIN READ
Itch Insights Pet Wellbeing

Understanding Anxiety In Dogs

Let's talk about a topic that's close to many of our hearts: anxiety in dogs. Our furry friends can experience stress and anxiety just like us, and as responsible pet parents, it's essential to understand the signs, treatments, and ways to alleviate our canine companions' anxiety.

2 MIN READ
Itch Insights Pet Wellbeing

Labradors At 5 Years Old - Understanding Hypothyroidism

As our beloved labs hit the milestone of 5 years old, it's essential to stay vigilant about their health. Here we'll talk you through Hypothyroidism - a condition which often affects Labs, and many common medium-large dog breeds. It can have significant impacts on your pup's well-being, so let's explore what it's all about and how to navigate it together.

2 MIN READ
Itch Insights Pet Wellbeing

Understanding Cat Anxiety & Stress

If you've ever noticed your cat acting a bit more withdrawn, hiding away, or engaging in unexpected behaviours, you might be witnessing the subtle signs of cat anxiety and stress. This article will unravel the mysteries behind feline stress, explore the telltale signs, and introduce a magical solution – pheromone diffusers.

2 MIN READ
Itch News Products & People

We’re Here to Kill Fleas…Not the Environment

Receiving and applying your Itch flea treatment monthly, all year round, is absolutely essential to ensure that your pets are flea free, forever. 

So, it’s important that we package our products as sustainably as possible because we send out a lot of them!

1 MIN READ
Itch Insights Humour

What Your Pet's Sleeping Position Really Means

According to our research, two thirds (65%) of British pet owners will share the bed with their cat or dog tonight. It’s understandable. It can be hard to resist those puppy-dog eyes, or that loving purr when our pet's come to settle in for the night. 

 But did you know that by observing our pet's sleeping position, we can tell a lot about the special pet-owner bond we share with them?

We wanted to know more, so asked 2,000 Brits to reveal the 10 most common sleeping positions we adopt with our four-legged friends, and enlisted the help of leading animal behaviourist, Professor Peter Neville to give us insight into their meaning.

5 MIN READ
Itch Insights Pet Wellbeing

Pheromone Diffusers for Cats - How Do They Work?

Not all cats are cool cats all the time. If your kitty is showing signs of stress or anxiety, there’s one method that’s been proven to help them feel safe, happy and relaxed, and that’s a plug-in pheromone diffuser for cats.

2 MIN READ
Itch Insights Pet Wellbeing

Pet Af-furmations - Itch creates a unique audio calming experience for pets and humans

At Itch, not only do we provide award winning flea, tick and worm solutions, and a range of other pet health and well-being products, we also offer Itch Insure giving our subscribers up to 17% off their pet insurance.

5 MIN READ
Itch News Itch Ambassadors

All About Itch Ambassadors

Itch Ambassadors are the highest ranking pets in the Itch Pack. These hand-picked special envoys have great faces, floofy coats and an appetite for the very best! And you, their trusty human, creates top quality content that shows them off at their very best. We see you and we appreciate your efforts.

1 MIN READ
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